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In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

lieu of repeaters, installed to increase distances the analog voice signal may travel. ISDN circuits do not work well with loadin...