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Essays 331 - 360

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Coral Gables, Florida's Biltmore Hotel

1920s. Offering both privacy and four-star service, the Biltmore attracted those who craved each, including the "Duke and Duchess...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Chicago Five Star Hotel The Peninsula

Four Seasons Hotels in Chicago?" The Peninsulas Unique Physical Features Nightly rates at the Peninsula range between $426 ...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

The Hotel Industry in Canada

for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...

Hotel California and California History

in California. The song opens by picturing a "dark desert highway" and the "Warm smell of colitas" (Felder, et al). "Colitas" is...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Analyzing and Reviewing Casino Hotels

trails to the west, and became a popular railroad town in the early 1900s..With the growth of the railroads, Las Vegas became less...

Questions on the Case of Page v. Sloan Answered

independent contractor. 2. What duty of care(s) is the court applying?...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Issues Pertaining to the Hotel Business

Inn increased its market potential "without drawing customers away from already-established hotels" (The transformation of the U.S...

Marriott Hotel Chain and Total Quality Management

an integral part of high-level strategy; it works horizontally across functions and departments, involves all employees, top to bo...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...

Host Nation Hotel Industries and the Effects of International Events Such as the Olympics

Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of Complimentary Goods and Services 12 3.1.4 Advertising 13 3...

Hotel Management and the Job of a General Manager

or directors, sales and marketing managers, front office managers, assistant managers, special events managers, human resource ma...

Global Hotel Operation Expansion

In three pages this paper examines hotel chains' and the barriers that have previously presented overseas expansion. Three source...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...