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flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...