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Essays 271 - 300

Student Posed Questions About United Parcel Service

solutions," which is reinforced with principles of "First in Coverage, First in Confidence, First Thing in the Morning." The overv...

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

American Express Case Study

company would earn 33 cents for each day earlier they could get the car in the customers hands. The third one, responding more q...

A Strategy for Entering into an E-Commerce Business

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Culinary Arts and Customer Service

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Organizing a Fictional Internet Dating Service

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...