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Essays 721 - 750

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Developing Customer Services Measures for a Balanced Scorecard

and Smith, 2006). This in turn will create a relationship with the patient that facilities the achievement of these goals (Walshe ...

The Effects of Technology on Employees and Customers

this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...

Customer-Focused HRM

operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...

Banking; Products and Relationship with Customers

offered will include the amount that is to be saved either as a lump sum or as a regular commitment. The reason that savers will...

Creating a Customer Survey

D. I am employed ____ unemployed ____ E. (Only if employed) I work for a private company ___ in the public sector ____ F. I am ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

The Important of Giving Customers Clues

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

CUSTOMER RETENTION IN THE MIDST OF TECHNOLOGY CHANGE

is available to its customer base 24/7. And theres a cost savings to such technology as well (Del Franco, 2007). The problem occur...

Housing Associations Meeting the Needs of Customers

be used for repair and improvements, benefiting the tenants and other stakeholders who have an interest in the area (Wakefield Cou...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

A Good Customer Service Model

to use preventative measures to thwart competition and also to see that the firm stays on course. In order to create a viable an...

CUSTOMER SERVICE: AN EXAMINATION IN THE AIRLINES INDUSTRY

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...