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Essays 271 - 300

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Enhancing Total Quality Management at the U.S. Naval Hospital, Guam

quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

Small Business Management

not have any personal contact with customers (AllBusiness.com, 2006; Wolfe, 2006). In this company, the customer is always first w...

IT's Quality Culture

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Two Business Case Studies

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Contemporary Business and Customer Service

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

Customer Service Representative Second Language Programming Research Proposal

the problem of a shortage of potential call center employees with adequate language skills; and the benefits of integrating langua...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Customer Relationship Marketing Questions Answered

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

Evaluation of a Website's Customer Service

the customer can expect their package in 1-2 weeks. It does not, however, indicate what kind of shipping is involved. They do not ...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Customer Service Problems and Solutions

business owner or manager and heard the above complaints, I would try to either make changes in the way in which things are done, ...

A Traditional Top Heavy Company Adapted into a Lean Company Focused on Customers

advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Case Study on a Financial Investment Services Company Transforming to a Customer Intimacy Approach

a change that will change the company around from its falling performance over the last few years. Problem Solution [Student, Im...

Dirt Bikes USA and Customer Privacy Policy

commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...