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Essays 61 - 90

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Pizza Operations

from being properly recorded and accounted for. The manager will need to ensure that s/he orders quantities sufficient for ...

Employee and Customer Diversity

In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Customer Service Management and SERVQUAL

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Customer Relations Management

the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Customer Relations Problems at Costco

missing. The implementation of a customer service program certainly would help resolve the issue because Costco pays attention t...

Teamwork: Looking Back While Looking Ahead At Management Teamwork

ongoing quest to make the workplace a more effective environment, it has also become an ever-changing one in relation to its modif...

Emotional Intelligence in the High Technology Workplace

Indeed, even prior to Golmans book the importance of the ability to interrelate with others as a factor in determining business su...

W.W. Grainger Industrial Supply and Employee Relations

In ten pages W.W. Grainger is considered in this case study that discusses changing employment roles and internal employee relatio...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

The Functions of Public Relations

journalism and print (Public relations specialists, 2006). The duties of PR personnel include drafting press releases and getting...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Industrial Relations In Australia Since 1983

based on harmony. Unitarism is a valuable theory insofar as it focuses on what is happening within the work place. Industrial re...

Critical Success Factors

more quantitative; while strategic "planning tends to be idea driven, more qualitative" (Pacios 2004, p. 259). Whereas long-range...

Public Relations

that organizational functions have to do with what directly affects the organization and society functions are those things that c...

Is a College Degree a Success Prerequisite?

In a paper consisting of 5 pages the success value of a college degree is evaluated but determines that while many occupations req...

Southeast Asia Tourism and Public Relations Problems

persistent and consistent repetition of a few key points, rather than the big and sensational approaches. That is not to say that ...