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Essays 481 - 510
and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...
company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...
environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...
seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...
explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...
and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...