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Essays 31 - 60

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Customer Relationship Management in the Public Sector

and the way that needs are met. However, there are some significant differences with the commercial environment. Firstly, this is ...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

Hairdresser Management

of people comprising the group being managed. The manager of a group of engineers will have a much different approach to the duti...

Gap Analysis for Global Communications

Communications has opportunity to differentiate itself and its products from industry competitors. The company has the opportunit...

Global Communications and Finding Solutions to Problems

trades at only $11. This represents a decline in market capitalization of more than 50 percent, and of course Global Communicatio...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

Competition Landscape for AT&T Wireless

while yet keeping the number of competitors at a manageable level. As a much smaller country (and one other than the US), J...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

L.L. Bean Memo to Customer Service, Poster, and Speech

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Organizing a Fictional Internet Dating Service

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

The Important of Giving Customers Clues

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...