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A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Asian Market and the Entrance of Mary Kay Cosmetics

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

U.S. Prohibition Movement from 1920 to 1933

per centum or more of alcohol by volume which are fit for use for beverage purposes" (Volstead Act of 1919, 1997, p. 1). Furtherm...

Supply and Demand Business Economics Illustration

in sales, J.D. Power has estimated that the full size trucks it will fall from sales of 786,000 in 2002 to 700,000. There is disa...

Answers to Questions on Contract Law

Chryslers Fifth Avenue nameplate after noticing advertisements claiming it was high quality and luxurious. The salesman compared ...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

Pfizer and Merck Financial Comparison

A quick comparison of the financials shows some interesting differences between these two companies. Sales of Merck were noticeabl...

Soccer Club Performance and the Effects of Economic Factors

may also help with the determination of which goods the club should sell and how. The need to understand this from the fans perspe...

Securities and Exchange Commission and Martha Stewart

Omnimedia Inc. (Hoovers, 2002). She subsequently, in that same year, entered into an alliance with Kmart to stock and market the E...

A Sample Appellate Brief

court is fully cognizant of when each of the items in question was purchased. Also of significant concern is the fact that when J...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

Global Trade Issues

a replacement this would be a negative impact. The product is used as a guiding tool as well as diagnosis. Here there may be reco...

The Profits of General Motors

that is a figure which is up from the $601 (Kiley, 2003, p.6B) million in 2001. The figures reported are quite astounding and on...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Strategic Issues of DaimlerChrysler

announced its target operating profit for 2002 was $5 billion (Business Week Online, 2002). In February 2002, the company announce...

Backgroaund and Analysis of Dell Computer

ethical measures, that are not included in the accounts. If we want to assess Dell and its financial performance a brief ov...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

Stocks and Trading

sell stocks? This paper will attempt to prove that the answer to the question is "yes," but with a qualification. The investor nee...

Tobacco Wars and Marketing

of gray in this matter. Motorcycles are for example are more dangerous than automobiles but are sold and advertised anyway. McDona...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...