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Essays 451 - 480

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Policing Models Compared

model go to long standing issues such as gang violence or traffic problems. In other words, the focus is not just on resolving a s...

City Management Leadership Styles

Unfortunately, unlike quantitative skills such as financial analysis, risk assessment, project management, and so on, leadership i...

Human Population Increases and the Toll on the Environment

Our rapid population growth has put us into a position of having to balance immediate economic benefit against...

Non-Profit Organizations and the Role of Boards

nicely, as he asserts that in order to be effectives, boards must stop focusing on organizational minutiae and instead adopt a vis...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Market Changes in Kuwait Resulting from Changes in Population Numbers

continue improving over the next 25 years. By the year 2035 there is an expected population of 459,689 over the age of 50 years (U...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

Social Constructionist and Other Models

needed to be devised for this approach so the Milan approach today is sometimes referred to as Post-Milan to indicate the impact o...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

3 Questions Answered on International Trade

example of the use of anti-dumping legislation is seen with the import of seafood. The US Department of Commerce ruled in prelimin...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

Team Development and Strategic Planning

of the executive team. Since it is a smaller team and since executives tend to have similar goals for the company, it is often a g...

Business Efficiency and the Effects of Shareholder and Management Objectives

work towards shareholder goals, or management goals. It is only by looking at these that either may be assessed to see which is th...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...