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Essays 541 - 570

The Lean Approach to Business

The paper concludes that the lean philosophy is an excellent adjunct to other management paradigms and should be embraced by most ...

"Dr. Glass-Case" by De Cervantes

Cervantes "rather formulaic" descriptions of Italian cities were "perfectly in tune with the rhetorical canons of the time" (Cerva...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Object Oriented Database Systems (OODB)

by no means efficient. Ahn and Kim (2002) write that the upper layers of an OO database management system "should be adapted to t...

3 Questions Answered on International Trade

example of the use of anti-dumping legislation is seen with the import of seafood. The US Department of Commerce ruled in prelimin...

The Labor Market and Racism

This paper offers definitions and discussion of factors that are relevant to the labor market and how it is affected by race. Thre...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Market Changes in Kuwait Resulting from Changes in Population Numbers

continue improving over the next 25 years. By the year 2035 there is an expected population of 459,689 over the age of 50 years (U...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

Social Constructionist and Other Models

needed to be devised for this approach so the Milan approach today is sometimes referred to as Post-Milan to indicate the impact o...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

Policing Models Compared

model go to long standing issues such as gang violence or traffic problems. In other words, the focus is not just on resolving a s...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

FOUR SEASONS, TECHNOLOGY AND CASE ANALYSIS

Discusses a technology direction for the guest-oriented Four Seasons organization. The bibliography of this 3-page paper lists 1 s...