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Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Issues Influencing the Employment Relationship

The writer looks at a number of different influences on the employment relationship. The paper starts out with a definition and th...

Three Differing Views of the Origin of Religion

Tylor asserts that in order to assess a culture, one must approach it from an objective standpoint: if one does not do so, ones ow...

Anti Semitism and Origins of Totalitarianism by Hannah Arendt

from a class structure to a more business structure. But the costs of doing so, she notes, were far beyond what a government could...

Semitic Origins of the Hyksos

the Hyksos rulers (Redmount 68). Manethos text as interpreted by Josephus describes the Hyksos rulers as "sacrilegious inv...

Totalitarianism and How It Originated

the human omnipotence and the genuinely powerless. The books grim analysis of totalitarianisms origin leads the author to ass...

Annotated Bibliography: Origins of Greek Mathematics

is very advanced and demonstrates once again a close connection, in the ancient Greeks works, between mathematics and philosophy. ...

Aristotle and Human Origins

was also Aristotle who determined that in a beehive there was a particular leader, though he called it a "king" (Aristotle, 2006)....

The Origins of the Blues

In many ways, the blues have a very "rich sense of origin" for a variety of reasons (Encyclopedia of Chicago, 2007). \...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Critical Review of Postmodernism

century, have altered the game rules for science, literature, and the arts" (Geyh 1). Postmodernism could be defined in a single ...

Tracing the Origins of the Internet

the Internet (1999). The concept that anyone in the world can publish information and have it instantly available to someone else...

Review of the Just In Time Inventory System

In five pages the inventory system known as JIT is examined in terms of definition, Japanese origins, purpose, evaluation of weakn...

Justice Concept

the supreme principle, the fundamental principle on which any well-ordered society could live (Bhandari, nd). Plato was certainl...

Religious Topics

this movement, they are turned against their families, their grades fall and they drop out of school, and they "surrender" their w...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

AUSFTA Definition omf Origin

The Australia-United States Free Trade Agreement (AUSFTA) went into effect in 2005. One of the requirements for qualification is t...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...