SEARCH RESULTS

YOU WERE LOOKING FOR :Developing a New Product

Essays 1231 - 1260

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

CORPORATE COMPLIANCE PLAN -- RIORDAN MANUFACTURING

good corporate compliance plan needs to start out with a code of conduct, in other words, how a company behaves ethically. This co...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

HOW ACME CAN BEAT THE INTERNATIONAL COMPETITION

with them. This could include tips on motor longevity, the best possible use for the motors or advice on what to do when the motor...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Barbados Development ifrom 1990 Until 2000

mother-administrations, development advisers, foreign engineers, agricultural extension offices, teachers, doctors, health practit...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

1970s and 1980s' Economy of the United Kingdom

in the Arab Israeli war of 1973. The result was, that on 17th of October 1973 King Faisal of Saudi Arabia placed an embargo on oi...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Case Study of a Joint Venture Between the U.S. Information Services Network and Japan's Suji

be provided by INS and Suji was to provide the equipment and the facilities, with these provisions each company was able to provid...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Analysis of Vermont Teddy Bear Company's External Factors

customers perspective can be beneficial to future sales. External Factor Analysis Vermont Teddy Bears strongest single prod...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...