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Essays 151 - 180

The Impact of Globalization on the Field of Public Relations

Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the worl...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Campaign Rhetoric in the 1992 Presidential Race

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

2004 U.S. and State of George Political Candidates

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

Public Behavior and Interpersonal Relations

a ruckus. It might be deemed crazy behavior as well. Children learn this too. When children act out at home, they may receive a "t...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Book Report on Applied Public Relations

global citizens. Within the context of this work, authors explore each type of stakeholder and then go on to provide case studies....

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

3 Articles on Public Relations Issues Between Schools and Communities Summarized

is all too often overlooked (Ediger, 2001). When courteous responses between school workers is not relayed, the public at large w...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Public Relations/Nursing in Singapore

neighbor who incurred a head injury and did not want to go to a hospital because she lacked the funds to pay for treatment. Wardan...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...