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Essays 511 - 540

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

UK Financial Services and Marketing

In seven pages this paper examines the financial services' market in the United Kingdom in a consideration of purchase types, purc...

Resource Need and Marketing

allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Barclays Bank

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

Global Marketing of Goods and Services Nonessentials

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Marketing Mix Changes: A Good and a Service

Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone o...

Cash Budgeting at Lawrence Sports

developed well, where it indicates that additional funds will be needed it is likely that such will be the case. It also provides...

iTunes

able to gain a first mover advantage and held majority of the market for MP3 player sales (Thompson, 2007). The initial approach w...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

HRM at Riordan Hangzhou Plant

together. It is expected that the workforce will be able to work in cohesive teams. However, where there are a wide range of cultu...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Leadership - Goleman as the Basis of New Model

leadership requires more than this, as Peter Drucker states, the leaders need to have followers, to inspire and to achieve results...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Developing Professional Identity

New therapists or counselors will continue to develop who they are through additional study, discussions, and most of all, experie...

Janitorial Services in the Green Industry

In a paper of five pages, the writer looks at green janitorial services. The market that exists for such services is analyzed. Pap...

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Attitudes Towards the DREAM Act: Developing a Survey

Opinion / Agree / Strongly Agree 4. I am generally accepting and tolerant of other cultures and ethnicities. Strongly Disagree /...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...