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Essays 61 - 90

Analysis of an Audi Ad

to combat the idea that aluminum is inferior to steel. Therefore, the ad constitutes an argument based on Logos, that is, logic....

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

The Cars of the Future

the State of California for demanding these requirements (Moore 35). As this suggests, the focus of both car manufacturers and g...

Are Environmentally Friendly Rental Cars a Feasible Strategy?

commercially available, gas vehicles are also available and the use of other single source fuels, such as ammonia fueled vehicles....

Buying Corn in 2020

(along with its price) but supply had not yet increased to meet that demand. Today in 2020, realism has overtaken the dream of et...

Automobiles' Power Windows

explains it this way: "a small electric motor is attached to a worm gear and several other spur gears to create a large gear reduc...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Mortgage Market Failure

that the current mortgage industry problems may have in extension, specifically in terms of housing prices. Market correction of ...

Proposal for a Car Rental Business; PowerPoint Presentation

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

Economics Questions

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

Service Added Based Differentiation Marketing Simulation III

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

Phaeton 2002 Luxury Car by Volkswagen

The Rolls sells only 750 cars annually at an average price of $320,000 (Edmondson and Welch 2004). With Audis and Bentleys ...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Final Analysis in Hydrogen Car Country Selection

so, street and highway infrastructure is well developed and can handle much more automobile traffic than it currently is required ...

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Proposal for the Setting up of A Mobile Garage Services Firm

(Freedonia, 2010). By 2007 there were 250 million vehicles registered as on the road in the US, indicating a high potential nation...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...