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Essays 151 - 180

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Thatcherism and British Housing Policies and Law

In five pages the progressive changes in British housing policies and social housing within the past twenty years are discussed es...

Case Study on National City Bank Corporate Code of Ethics

In ten pages ethics policies, their significance and application, are discussed in this case study involving National City Bank's ...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

China and the Financial Foreign Policy of the United States

In twenty pages this research paper discusses China's rapidly growing economy and how this impacts the US' foreign exchange rate p...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Unionized Environmental Productivity and Morale Improvements, Part II

In five pages this paper's second part examines work environments that are are unionized and the segmentations that exist that can...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Culinary Arts and Customer Service

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

An Article by Dan Reed on the Chapter Eleven Filing by United Airlines Reviewed

In five pages an article that was featured in USA Today is evaluated in terms of its intended audience with a consideration of eth...

Legislative Process and the USA Patriot Act

geared to protect the homeland, something that Americans were desperately searching for at the time. But is it safe to ass...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Value Chain Analysis Concept and Strategy

will conduct a simulated VCA for two companies; Waterford Wedgwood USA, and The Kerry Group. In each of these companies, we will ...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

A New University Policy to Ban Campus Alcohol Consumption

during a drinking binge while 21% reported having unplanned sex and 12% reported having been injured because of alcohol consumptio...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...