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Essays 181 - 210

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Justice In The Labor Market For Women According To Age, Education And Work Experience: Southeast Region Of Puerto Rico

growing and the rate of unemployment falling, male labor force participation dropped by 3 percentage points...In sum, the U.S.-Pue...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

I’m Not Crazy, I’m Just Not You

type is, at its heart, an examination of the way we attend to, bring order to, and make decisions about our awareness. If this is ...

Rational Theory, Science, and Political Science

the idea of introducing the idea of rational choice theory into the study of political science (Anonymous, 2000). Rational choice ...

Religion, Creation Science, True Science, and S.J. Gould

not be empirically tested, and therefore could not be classed as true science, the creationists shifted their ground. Instead of m...

Summarizing Four Cultural and Social Sciences' Articles by Littlejohn, Lont, Curtis, and Bakhtari

McBer and Company in 1980 (coercive, authoritative, affiliative, democratic, pace-setting, and coaching) Bakhtari developed four h...

Approaches to Science, Richard Pirsig's Work, and the Text Science and Its Ways of Knowing

In four pages this paper examines various scientific approaches as featured in Richard Pirsig's work and in this text. Three sour...

Computer Science's Shifting Paradigm

they became more common and more accessible. Shift of Paradigm A favorite saying of Mary...

19th Century and Science's Triumph

probably the concept most applicable here. This concept is essentially the philosophy of history according to Marx. Historical mat...

Glasser's 1997 Article 'Not Half, Not Some' Reviewed

In five pages this 1997 Phi Delta Kappan article regarding multiculturalism and its impact upon education is reviewed. One source...

Friedrich Nietzsche's 'Queen of Sciences' Description of Psychology

In eight pages this research paper analyzes Nietzsche's description of psychology. Five sources are cited in the bibliography....

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...