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Essays 61 - 90

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Wilkerson Smokers' Microeconomic Effects

a large retailer. Introduction Wilkerson Smokers is a two-location manufacturer of barbecue smokers. Similar to grills in ...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Global Data Security

type of electronic data and information is highly vulnerable to breaches. The Global Security Market and Trends This is a growi...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

How is Net Present Value Influenced by Competition?

this tool is impacted by the market conditions. A key input into the equation is the revenue that is produced; this will be impact...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

Young Golfer Training and Sports Psychology

well-aware of the fact that physical talent is never enough on its own. However, talent with hard work, ambition, and a winning at...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...