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Essays 121 - 150

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Domino's Pizza Marketing

In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources ...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Ecommerce Business Strategies

not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or infor...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

Nineteenth Century German Gymnastics

In seven pages this paper examines how during the nineteenth century competitive gymnastics developoed in Germany in a discussion ...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

Young Golfer Training and Sports Psychology

well-aware of the fact that physical talent is never enough on its own. However, talent with hard work, ambition, and a winning at...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Pure Competition and Monopoly as Industry Influences

their entrance will be completely blocked (Thompson, 1998). There will also be a high degree of asymmetry of information in this m...

Competitive Advantage with Regard to McDonald's and Wendy's

allowed the competition (such as Wendys) to come in and take over? Or has McDonalds carved such a strong niche economically, that ...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

Medical Ethical Dilemma - Stem Cell Research

totipotent cells, which becomes the placenta and inside the blastocyst are numerous embryonic stem cells (Sumanas, Inc., 2007). It...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

Global Joint Ventures and the Multinational Landscape

In ten pages this paper examines how more companies are engaging in joint corporate ventures in order to remain competitive in a m...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...