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Essays 31 - 60

Disney's Globalization and What Drives It

In ten pages this paper examines the government, competitive, cost, cultural, and social drivers that must be considered in Disney...

Native American Culture and the Disney Movie Pocahontas

This historical inaccuracies about Native American history and how they are relected in Disney's Pocahontas are examined in 6 page...

Disney's Strategic Decision Making

In ten pages this paper examines Disney's decision making process in a consideration of financial analysis and the influence of a ...

Animation, Ethics, and Disney

In ten pages this research paper examines the criticism regarding alleged sexual subliminal messages in Disney's animated features...

Feminist Critique/Disney Films

also what was happening in the world at-large. For example, OBrien relates the ideological thrust of Cinderella to the perceived...

Pixar Acquisition

a sense of empowerment, both from inside and outside the company. However, in order to achieve the highest plateau in relation to...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

EuroDisney; The Problems

marketing may also be seen as flawed, instead of emphasising the aspects which the market would have been interested in; the enter...

Disneyland Paris; the Problems of Euro Disney

still present. When Disney announced the building of the new theme park in Europe a total 110 cities all vied for the oppo...

Strategy of Disney

which to compete. The success of the films have supported and created new markets, the Theme parks in the US are part of the Dis...

1994 to 2004 Walt Disney Company Financial Performance and Value

2004 and increase to 12.2% Therefore, the company is a long way from the results of a decade ago but is regaining dome of the lost...

Disney's Golden Age

AGE In Hollywood, Disney started his own cartoon illustration business, the first of its kind on the West Coast (Sito, 1996). Dis...

Web Site Design Features Assessment

navigated to. Passing the mouse over each of these generates a new smaller menu that is accompanied by a single tone, with gives f...

Classic Animation/Disney's Little Mermaid

mans face. The fish slips from his fingers and manages to make it over the side. The perspective follows the fish. The fish turn...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Behavior Management - Case Study

The theory is based on the premise that all behavior is learned and it is a result of consequences in the environment. The individ...

Organizational Behavior And Teamwork

when trying to solve problems (Wertheim, n.d.). The idea of emphasizing groups instead of just individuals also emerged from these...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...