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Essays 811 - 840

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

What Can Be Done About Dental Phobia

a dentist today, they often ask if one wants cosmetic work done. Also, because of the trend in respect to white teeth it has becom...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

SPECTRUM BRANDS CASE STUDY

matrix is used to portray both industry attractiveness and competitive strength (Thompson et al, 2009). While industry attractiven...

Leaders Doing What They Say

lose that feelings and attitudes. Nobody wants to be told to do something only to have the supervisor not follow their own rules. ...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

The Quality of Perugina Baci Chocolates

years, but this was a good thing for Perugina ("The history of Perugina," 1999). In 1929, Giovanni Buitoni was introduced to Musso...

Financial Analysis of Inditex Compared to H&M

H&M1, the Swedish firm that competes in many of the same markets and also prides itself in the way it manages its supply chain. Th...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

MEALWORM EXPERIMENT AND WRITE-UP

statistically significant. We also discussed some limitations, which involved temperature at which the mealworms were fed and time...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

The Octomom Has Done Nothing Immoral

sympathy when they cannot have children on their own and so in vitro is supported. Another issue goes to money. Many people believ...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Doing Business In Liechtenstein

industrialized, free-enterprise economy with a vital financial service sector" (Central Intelligence Agency, 2008). It followed th...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

AN OVERVIEW OF DOING BUSINESS IN SINGAPORE

is actually a series of islands located between Malaysia and Indonesia (CIA, 2008). Though considered a part of Southeast Asia, so...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Enron & WorldCom: Who Blew The Whistle?

agreement -- why should the whistle blowers? This is precisely how the handful of individuals felt when they learned their corpor...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...