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Essays 61 - 90

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Business Differences: Canada and Egypt

choice for a project management company. It is a middle income country that seeks to grow at a controlled and managed pace. It i...

Jennie and the Sales of Mary Kay Cosmetics

the womans family and began selling the products as Mary Kay Cosmetics. The products have changed in form over the years, but the...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Post-Cold War Policies to Facilitate “One Europe”

be issued an invitation" (Krahmann, Terriff and Webber, 2001). Despite the opposition, the U.S. position won the day (Krahmann, Te...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Then and Now: Children’s Pastimes in the 1980s and Today

the Internet with other on-line players. The single-player, individual experience has replaced the community. But todays children...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

International Business and the Implications of Religion and Ethics

Heres where we get onto more of a sticky situation. Ethics is something else that is societal, but it can change from society to s...

Research on Ovarian Cancer

is an article that illustrates perhaps how little the medical community really knows about the condition. In trying to understan...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

Customer Service Problems of Wal Mart

many workers start out with low hourly wages, they do reap exceptional benefits from the retail store. Rather than relying on unio...

Having a Personal Relationship With God

that man is separated from God: "God is on one side and all the people on the other side" (1 Timothy 2:5a). It is mans sin that se...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Letter Refusing Customer Claim

00000 Ms. Anne J. Thompson 2567 Gulf Shores Way Tallahassee, FL 00000 Dear Ms. Thompson, We want to thank you for being a Stoval...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...