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Essays 271 - 300

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

From GM to VW: The Career of Ignacio Lopez

& Youngdahl, 1999). While GM denied these rumors, the truth is that Lopez did in fact accept a job with Volkswagen and his transit...

Success, Failure, GM and Toyota

only has failed to product a quality product, but they have failed in their long range goals and plans to keep their company from ...

GM Designers and Engineers

about designers and engineers. Before the Regal/LaCrosse debacle, it appears that engineers called the shots; they didnt work tog...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

GM Management

In two and a half pages this paper discusses the successful sustained management of General Electric. Seven sources are cited in ...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

Trade Issue and GM

Motors Corp., Facts, 2003). According to the Harbour Report, GM had a "4.5 percent gain in overall productivity" in 2002 (Wagone...

GM Powertrain Harvard Case Study

inherited a bad situation. Kristi Gebhardt, manufacturing engineer and production supervisor: reported new cells were more efficie...

GM AND COMMITMENT TO THE ENVIRONMENT

conservation. While all of these initiatives sound great and seem as though GM is on the right track environmentally speak...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Healthcare Administration Leadership

to effective, responsible health policy initiatives" (Doctor in HA). Whether or not long-term goals are reached within the country...