SEARCH RESULTS

YOU WERE LOOKING FOR :Domestic Market Challenges of GM

Essays 1 - 30

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

GM Powertrain - Harvard Case Study

the fact that change is coming. Right now, he is challenged with a major problem. He knows his plant is not going to meet its 19...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Environmental Initiatives at GM: Truth and Myth

manner that goes beyond the superficial. This is especially true when analyzing the strategies employed by competing companies. In...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Ford Motor Company - SWOT And Recommendations

but GM is the largest (Bryant, 2007). * Restructuring efforts: Ford sold Hertz Rent-a-car company. GM owns Direct TV as well as th...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

Analysis Of General Motors Corporation

will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pac...

General Motors' Global Expansion

In ten pages this research paper examines the international expansion efforts of GM. Eleven sources are cited in the bibliography...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Women's Participation in Domestic Violence

This essay, first of all, considers the impact of recent media exposure in regards to domestic violence incidents and celebrities....

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Australia's Auto Market

boost, 2008). Market Share Toyota held a 20.21 percent share of the Australian market in 2006 (The Australia Automotives Re...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

General Motors Collapse

management (Trumbull, 2009). The company, however, has gone steadily downhill for many years. Consider their average annual operat...

Genetically Modified Plants/Pro & Con

In 2000, the National Academy of Sciences issued a report that concluded that "The committee is not aware of any evidence that foo...

Automotive Industry and Management Theory's Evolution

employed skilled craftsmen, and if an employee left a replacement would be easy to train (Taylor, 1998). The development of Sci...