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Essays 31 - 60

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Responses to Essays in The Bedford Reader

and smells that delight the senses. Beds of daffodils and tulips combine with the fragrance of roughly 3,000 Japanese cherry trees...

How to Open a Pizzeria and Successfully Compete

In five pages this paper discusses the pizza industry in a discussion of opening a pizzeria and how to compete successfully. Five...

Proposed Research on Pizza Establishments

In ten pages this paper examines how to research pizza establishments from 2 methodological approaches. Three sources are cited i...

Overview of Pizza Hut

In five pages this Pizza Hut overview includes corporate history and a management plan outline that includes franchising, services...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Joe Silvagni Pizza Franchise Case Study

In eight pages a fictitious pizza franchise in Australia is analyzed in this case study due to the substandard performance of empl...

Pizza and the Compatibility of Chicken

In ten pages pizza chains' decision to include Buffalo wings among their standard menu items is discussed. Seven sources are cite...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Proposed Website for Wick's Pizza Parlor

But theres more than establishing a presence on the Internet than simply deciding to create a web site and putting it online. The...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Case Study of Processes at Mario’s

wait too long for their type of table to become available. It is notable that the restaurant appears to have insufficient capacity...

McDonalds Financial Performance 2006 - 2008

of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct co...

CALIFORNIA PIZZA KITCHEN, PEST AND FIVE FORCES

which, in turn, manufactures a line of frozen pizzas for grocery stores (Bramhall, 2010). In researching the North America...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Chicago Pizza in the Czech Republic

for there to be many cultural differences. Being fluent in the language may serve to create understanding, but alone it will not ...

Business Driven Information Systems

data that is collected from customer information for different eras the company, including sales, financing and purchasing, are ab...

An Analysis of John Bresnan's From Dominoes to Dynamos

This paper analyzes Bresnan's work about the transformation of Southeast Asaia. This five page paper has no additional sources l...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...