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Essays 331 - 360

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Drinking and the College Student

on-campus student residences. Forty-four percent of schools restrict alcohol use at several college-sponsored, on-campus events" (...

Unsafe Driving Practices

In this essay consisting of three pages the risks of talking on a cell phone while driving are discussed and described as being as...

Social Work Examination of Postsecondary Binge Drinking

2003). In fact, researchers have indicated that historically black colleges have about half the percentage of students participat...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Southern Slaves and Freedom Songs

followed the North Star in the Big Dipper to get oriented on which direction to travel (Curtis 34). Hidden within the lyrics of ...

Drinking and Teens

about their future. There are many reasons why this subject group would prove to offer valuable information and many possible resu...

Analysis of Elizabethan Life

In six pages this research paper discusses work, leisure, food, drink hairstyles, and fashions in this consideration of Elizabetha...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

Alcoholism & Underage Consumption of Alcohol

on the Mothers Against Drunk Driving (2010) website, the total costs associated with underage drinking and its consequences are $6...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Eat, Drink, and Be Merry by Edell and Schrieberg

truth is that as a population, we seem less able to tolerate even slight discomforts. In fact, we view such discomforts as real pa...

How to Quit Drinking: 12 Step Program

the third step which places the individuals life in the hands of God (12step.org, 2009). The drinker gives control of their life t...

Wine in The Odyssey

reader how "everything well stowed, the wine in jars, and the barley meal, which is the staff of life" which indicates that wine r...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

WATER FOUNTAIN, COMPONENTS AND REPLACEMENTS

certain areas) (Frankel, 2007). The water not used drains into the sanitary drainage system (Frankel, 2007). There are pl...

ARSENIC AND THE EPA: A POTENTIALLY COSTLY SCENARIO

reduce arsenic in water, without a true understanding of how much arsenic is too much. Needless to say, no one wants any...

Campaigns Against Drunk Driving

In five pages campaigns designed to prevent drunk driving are examined in this overview of various techniques employed along with ...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Social Problem of Teenage Alcohol Use

In seven pages differential association and functionalism are among the theories examined in this sociological consideration of te...

Academic Performance and Drinking Alcohol

In this paper consisting of six pages the linkage between academic performance and alcohol consumption is reinforced by literature...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...