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Essays 361 - 390

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

Flunking Out of College, the Causes

Prickhart (2009) writes that what happens to make young people associate in bars and drink, especially in college, is that the per...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

FEASIBILITY ANALYSIS: GAME ON INC.

Presents an overall feasibility study for a fictitious video game entitled "Drink Up!" There are 3 sources listed in the bibliogra...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Women's Alcohol Consumption in the 19th Century

This 5 page paper examines the extent of alcohol use among women in the 19th century. The writer pays special attention to the tem...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Proposal to Investigate the Social and Cultural Influences on Drinking Among Young Adults in Britain

The research will look at the reasons behind all increases in alcohol consumption in young people in which will be defined as peop...

Science And Religion: History's Ultimate Test

beginning of unique aspirations - as well as troubled alliances - within scientific and religious societies in relation to an orig...

Massachusetts, Driving and Drinking

In six pages the Massachusetts laws regarding driving and levels of blood alcohol are discussed. Five sources are cited in the bi...

Service Industry Liability and Drunk Drivers

Would the bartender be considered liable for the deaths of those innocent people? Was it his responsibility even though the drunk...

History's Origin According to Ernst Breisach

events surrounding the Peloponessian War, but also the views of other cultures which sometimes conflicted with his own sensibiliti...

History's First Feminist Sor Juana Ines De La Cruz

who "led an extremely worldly existence in the convent" (Mack, 1996, p. 13), defiance of the system was a way of life. She was qu...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Murder Charges and Drunk Drivers

In fifteen pages this paper argues in favor of murder charges for those who kill a person or persons when driving while intoxicate...

Teen Drinking and its Dangers

In nine pages this research paper discusses contemporary society and the dangers connected with teen alcoholism. Seven sources ar...

Quality of Drinking Water

the fact that some of the pipes which deliver water in large cities are 80 to 100 years old (Suarez NPR). Experts point out that a...

Drinking, Love, Loss, and Raymond Carver

In seven pages the numbing effects of alcohol as depicted in Raymond Carver's 'Why Don't You Dance,?' 'Gazebo,' and 'What We Talk ...

Teenage Drinking and the Impact of Parents' Attitudes

a precursor of their own behaviors? 3. When parents actively voice opposition to alcohol use, what impact does this have on the c...

History's 'Longest War'

to shift his ground until he agreed with the allies (McCollum, 2003). Germany would be made to pay. "Unfortunately, rather than ...

The Contribution to American History and Jewish American History by Henry Kissinger

a man of great power and a man who apparently worked within all sorts of cultures, working with China and then with Vietnam, earni...

A Drinking Life by Pete Hamill

time at home with his wife and family. It is his father who will introduce young Pete to alcohol, and Hamill will write of it as ...

Russian History's Inconsistencies and Dichotomies

Great," 2003). Peter the Great was somewhat obsessed with creating a Russia that was separate and apart from Asia as well. His St....

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

U.S. History and American Racism AMERICAN RACISM AND HISTORY

subconscious, if a man has intercourse with a women, he claims ownership of her. Likewise, in a larger world view, if the white ma...