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DUBAI VS THE MIDDLE EAST: A NATION-STATE IN LOVE WITH MONEY, NOT WAR

thus staving off what could have been a disastrous situation. A default on debt is certainly nothing to sneeze at and can h...

The World's Economic Performance of 2010 with Specific Attention on Dubai and Abu Dhabi

2010 has been a general year of recovery. The general global economic performance of 2010 is discussed, considering the overall gr...

Financial Problems in Dubai

started, such as with the purchase of the land, impacting on the initial capital needs and increasing the debt required. Question...

Leisure and Event Tourism in Dubai

in 2011 handled 47.2 million passengers (Dubai Airports, 2011). Furthermore, airlines are making investments that will increase ca...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The Problems of Tourism in Dubai

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

Functional, Business, and Global Strategies of Dubai Inc.

is the general overall strategy, not concerned with the details of implementation, but still requiring that the strategy is realis...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Dubai Ports Global Controversy Implications

regard. So too is the companys relations with others in American society who are accustomed to being able to air their thoughts i...

Dubai and Astrology Promotion

it can be something that may be construed as pleasurable. It is also something rather harmless. Unlike gambling, sex or drugs, the...

Considerations before Entering the Global Marketplace

The writer discusses some of the things Blue Chip Franchise Corporation (BCFC) should consider before it moves into Dubai, includi...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Overview of Dubai Ports Authority

Ali opened in 1979, the approach to logistics was much different than it is today. Continued expansion of globalization has incre...

Case Study on Dubai Ports Authority

the Bill of Lading, the delivery order, and the bill of entry. Another major player in the situation was the Dubai Customers Depa...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Green Buildings and Sustainable Design

The built environment has a significant impact on general ecological environment, causing damage and pollution with the construct...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Interpretation of the Law of Property Act 1925 Section 78 and Federated Homes v. Mill Lodge Properties' Impact

the covenantee and his successors in title and the persons deriving title under him or them, and shall have effect as if such succ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...