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Essays 61 - 90

The World's Economic Performance of 2010 with Specific Attention on Dubai and Abu Dhabi

2010 has been a general year of recovery. The general global economic performance of 2010 is discussed, considering the overall gr...

Financial Problems in Dubai

started, such as with the purchase of the land, impacting on the initial capital needs and increasing the debt required. Question...

Leisure and Event Tourism in Dubai

in 2011 handled 47.2 million passengers (Dubai Airports, 2011). Furthermore, airlines are making investments that will increase ca...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The Problems of Tourism in Dubai

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

Green Buildings and Sustainable Design

The built environment has a significant impact on general ecological environment, causing damage and pollution with the construct...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Overview of Dubai Ports Authority

Ali opened in 1979, the approach to logistics was much different than it is today. Continued expansion of globalization has incre...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

JEDDAH AND DUBAI: A TALE OF TWO ECONOMIES

and 90% of export earnings (CIA Factbook (b), 2008). Other industries include manufacture of ammonia and industrial gasses, cement...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Functional, Business, and Global Strategies of Dubai Inc.

is the general overall strategy, not concerned with the details of implementation, but still requiring that the strategy is realis...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Dubai and Astrology Promotion

it can be something that may be construed as pleasurable. It is also something rather harmless. Unlike gambling, sex or drugs, the...

Dubai Ports Global Controversy Implications

regard. So too is the companys relations with others in American society who are accustomed to being able to air their thoughts i...

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Interpretation of the Law of Property Act 1925 Section 78 and Federated Homes v. Mill Lodge Properties' Impact

the covenantee and his successors in title and the persons deriving title under him or them, and shall have effect as if such succ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...