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Essays 1381 - 1410

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Wireless Industry Overview and ATandT

within a particular industry, but we have taken the framework and made it fit on the wireless industry. Following that, th...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Eidos Entertainment Software Company's Financial Performance

were original planned for release in this year were delayed until the next year. During the 2001 accounting period there was a tim...

Marketing Case Study: Triviation

This 6 page paper is a case study of a game called Triviation. The writer also discusses marketing strategy. There are 3 sources l...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

E-Systems and the Addition of a KMS or Knowledge Management System

was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Cometa Network Partners' Strategies

advent of the Internet in the first place. People are getting used to sending e-mail messages and pictures from their cell phones....

Nike's Employee Recruitment or "Making the Fit"

proverbial "disgruntled" employee leaked an internal report, detailing abysmal working conditions in the factories. The student ...

United Kingdom's W.H. Smith Company

The interesting acquisition were those that sought to give the company a new distribution channel in areas they already services, ...

Personal Probability and the Influences of Psychology

18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to g...

The Value of a Company's Reputation

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

Whirlpool Appliances International Strategy

is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...

Literature Review and Contemporary Business Sales Strategies

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Analysis of Vermont Teddy Bear Company's External Factors

customers perspective can be beneficial to future sales. External Factor Analysis Vermont Teddy Bears strongest single prod...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

Questions on Information Technology Acquisitions

should not conflict, and may also help to achieve the goals. The way the project is planned and undertaken will need consider othe...

Fictitious Company's Ecommerce Internet Website

Determining hardware requirements X X X Locate and purchase hardware X Set up hardware X Register domain name X X...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Enhanced External Counter Pulsation Business Plan

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...