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2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...