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psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

and outside the EU. Ma y of these transactions and any disputes arising from, or related to e-commerce many find a remedy through ...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

a serious or highly unusual medical problem, a hospital devoted to the care of patients with similar conditions may be preferred. ...

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

that "UK manufacturers productivity lags between 25 to 30 per cent behind US companies in the same sector" (Willmott, 2001; p. 3)....

FRB amended Regulation Z to implement section 1204 of the Competitive Equality Banking Act of 1987 (Farm Credit Administration, 19...

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

inception of the CPI, it has been comprehensively revised on six different times to take into consideration updated samples and we...

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

hardly noteworthy, it negatively affects the consumers purchasing power when everything that the consumer purchases is undergoing ...

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

The government has made a policy statement regarding supporting the way they want to support the development of supermarkets makin...

shipping global food as opposed to purchasing locally grown provisions, as well. The extent of resources required to move produce...

Subway has no clearly defined market. In a sense, the market could be seen as anyone who uses fast food as a meal at any time dur...

addition to parental influence, peers were also influential, just in the opposite way. Researchers in fact confirm much other lite...

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...