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Essays 511 - 540

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Project Management and New Technologies

As the show demonstrated back then, wireless technology would become the most important technology in the field of communications....

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Immigration and the Gangs of New York

The film opens with a dramatization of a gang battle that occurred in 1846 between Irish gang, principally the "Dead Rabbits" led ...

New Classical Theory of Economics

thought which developed in the eighteenth and ninetieth centuries. The major thrust of this work is the way in which markets actua...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

HRM at Riordan Hangzhou Plant

together. It is expected that the workforce will be able to work in cohesive teams. However, where there are a wide range of cultu...

McBride Case Study - Problems and Solution

of accountants appointed, which is likely to mean at the internal accounting functions on likely to be compliant. Corporate gover...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Didion, Smith and the Illusion of New York City

assume there was no problem; if she and the puppies had died, it would have made a huge impact on Smith and he would have written ...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

NEW ENGLAND PATRIOTS, MASSACHUSETTS AND NEGOTIATIONS

Examines the 1990s conflict between the New England Patriots and the Commonwealth of Massachusetts about a new stadium. There are ...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Project Assessment at Volkswagen of America

process allows for development of the projects with those who are proposing them heavily involved in the process that leads to the...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

Analysis of the Telecom Corporation of New Zealand

consumer and business customers (Anonymous, 2010; Telecom Corporation, 2009). The organization has grown utilizing a strategy of...