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Essays 151 - 180

J. Crew and Gap Marketing

In ten pages a comparison on casual and conservative clothing marketing is made between J. Crew and Gap. There are more than twel...

Study Questions on Philips Electronics

In five pages business strategy, value chain methodology, and core competence questions regarding Philips Electronics are examined...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

WAL-MART AND ESSAY QUESTIONS

days is to promote itself as a place where customers can go to get low-cost goods. This has been an especially strong strategy dur...

Business Questions; Research and Supply Chain Management

to less biased than try to prove this is true. Truth can never be ascertained from continual failures to prove it false. Data anal...

WAL-MART'S SUPPLY CHAIN

to Wal-Mart). Wal-Mart, for many suppliers, is their number-one customer. Wal-Mart Suppliers Who are these companies that...

CLEARHEAR SCENARIO

when managed properly, dependence on a partner can provide a boost to the companys performance (Sytch and Gulati, 2008). How does ...

United Kingdom's Children's Clothing Design Business Potential

label (Conti, 2003). The sourcing for this market had already changed with the Zip Project with a greater emphasis placed on fashi...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Executive Position in Corporate Retail

if you want to move upward through the various job levels to a position of upper management or as a corporate retail executive, it...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Supply Chain Management Performance Measurement

2006). 4. Deliver, also called logistics. This involves receiving customer orders, establishing effective warehouse procedures, se...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Merger of Smith Barney and Salomon Brothers and Stock Reaction

In five pages this paper discusses the changing financial and stock market picture that resulted from the 1997 Smith Barney and Sa...

BUSINESS PLAN: LA NUEVA VIDA

This 21-page paper provides a business plan and analysis for the fictitious clothing store, La Nueva Vida. Bibliography lists 20 s...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Leveraging Resources; The Retail Environment

of available lots ion main shopping areas or malls. These may be difficult to obtain, and may have a high rental or purchase price...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Early 1990s' Scandal of the Salomon Brothers' Trading Firm

In nine pages this paper examines the involvement of the US government's securities and exchange commission in the scandal involvi...