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Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

The Digital Divide - 6 Blogs

information and communication tools, such as the Internet, and those who cannot" that was given by The Digital Network; which is a...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

The Potential Influence of the Digital Revolution on Society

wave, on written there is a continuous form of data recorded. The way that human perceive information is analogue, as all visual o...

KODAK - CASE STUDY QUESTIONS

an emphasis on digital technology. But on the not-so-good side, its not doing a very good job of getting from point A to point B. ...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Leadership and Motivation

some sort of motivational program, whether it is one that is planned and implemented or it is more informal as is the case in my v...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

The Process of Coloring Carpets

The writer discusses changes that have occurred in the process of carpet coloring in recent years, including the digital carpet pr...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Analog v. Digital Photography

still used for the artistic perspective that it brings, but the mainstream has adopted colour. The drawback in digital photography...

Digital Communication Evolution

In five pages the ways in which digital communications have evolved since the Morse code invention to complex digital voice and te...

Digital Radio Developments

their shapes and forms, which is why there is more background noise and interference with their transmissions. Two other ...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Interactivity in Digital Entertainment and Digital Journalism

In five pages the utilization of interactivity in the creation and enhancement of digital entertainment and digital journalism is ...

Packing Switching Movement to ISDN or Frame Relay ISDN

on the way for folks who live in high-density population regions in terms of actually be able to access ISDN services. The proble...

Internet Commerce and Digital Cash

In nine pages this research paper presents an argument that favors digital cash as opposed to check, credit card, or paper transac...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Student Submitted Case Study on the Digital Company

with tools such as the balanced score card. If there is the need to change adapt or upgrade the systems this may be a difficult ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...