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Essays 61 - 90

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Internet Advertising Effectiveness

In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Statistical Trend Analysis

of the school age population will primarily speak a language other than English (Flynn & Hill, 2005). Trends such as these can p...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

APPLE INC. AND LOGO

Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained c...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising on the Internet

In five pages this paper discusses Internet advertising in a consideration of its effectiveness or ineffectiveness with recommenda...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...