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Essays 91 - 120

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Employment and Directives of the European Community

This paper examines employment legislation in an overview of EC directives' effectiveness in Great Britain in seventeen pages....

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

INFORMATION TECHNOLOGY: SECURITY BY ADMONITION

is to allow a networking system to cooperate with its user and what the user wants, while keeping the "bad things" out. He points ...

Decision Making, Effective Communication, and Information Analysis

not listing customers addresses correctly; the shipping company is unreliable; customers do not offer alternative drop-offs for ti...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Students with Dyslexia and Teaching

In five pages this paper discusses dyslexia, treatment effectiveness, and remedial teaching programs....

David Chu's Nautica International Retailers

The picture for Nautica continues to look rosy. The merger upped Nauticas generic channel management strategy by opening up distri...

2002 Senate Campaign of Lamar Alexander and Campaign Financing

Alexander campaign other than the fact that this once governor is tied to that particular institution. It is good publicity for th...

Presidential Campaign of 2000 and Campaign Finance

In five pages this report considers the presidential campaign of 2000 in terms of various issues and examines how record amounts t...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

Reform of Campaign Finance

Soft money is essentially unregulated money (Gallagher PG). Hard money, on the other hand, are regulated and capped donations at $...

Federalist 10 and Campaign Finance Reform

In six pages James Madison's Federalist 10 is considered within the context of problematic campaign finance reform with the propos...

Democracy and Negative Political Campaigning's Impact

In seventeen pages this paper examines the destructive effects of negative political campaigns upon democracy in a consideration o...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

2004 U.S. and State of George Political Candidates

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...