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20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

from secondary characters to protagonists who were considered universal or genderless to those who were females yet were strong an...

organizations unconscious beliefs, perceptions, thoughts and feelings. Changing culture cannot be done by edict, but estab...

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

conclusions reached by these research teams. The point of this investigation is to try to discern patterns in the literature that ...

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

are able to take advantage of preventive measures (i.e., flu shots, cholesterol screening, diabetes screening), then it is reasona...

smoker has two different cognitions, which may include the idea that he smokes, as well as the idea that smoking leads to cancer (...

court that was supervised by the judge. Another group where sentences could be given that would include fines or warnings and fina...

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...