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Essays 511 - 540

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

China; Economic Issues

growth may have taken place too fast, with an inability of the government to control growth. However with the controls on the exch...

Urban Land Supply; Drivers and Constraints in Beijing

rights can new be sold, treated in much the same way as leasehold property in non communist countries. This change in land...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

Japan’s Shogun Tokugawa Yoshinobu and China’s Empress Dowager Tzu Hsi

shared this view. Tensions heightened after the Shoguns death in 1858 and the emergence of Ii Naosuke as tairo or temporary leade...

China's Entry into Africa

many of the trade barriers lifted and restrictions relaxed, for trade and good going into and coming out of China (Thompson, 2007)...

China’s Increasingly Important Role in the Global Economy

to as market socialism. 1.1 Aims and Objectives The objective of this paper is to assess the way in which China is adapting to ...

China's Economy

to look for a cause-effect relationship here (Reuvid, 2005). Chinas economy has been growing strongly for almost 20 years even wit...

Globalization Theories and China's Starbucks

for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in Ch...

China's Water Pollution Challenge

the incidence of "infectious diseases and cancer" (Kim, 2007, p. 120). It has been asserted that the water challenges facing China...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

China's Modernity and the 'Crucible' of Shanghai

other areas of Shanghai are marked Chinese" (Goodman, 2004). Researchers have discovered that studying Shanghai in particular "sh...

Merger Between China's Lenovo and IBM

only $3 per desktop PC, Lenovo has latitude in pricing that IBM could never achieve, even in China. Lenovo wanted the merge...