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Essays 61 - 90

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

Warped Portrayals of Reality in the Media

This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sou...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Athletes and Advertising

In fourteen pages this paper examines the relationship between advertising and sports in a consideration of product endorsements a...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Courting the Customer at Best Buy

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

ROWE AND BENEFITS

to work at home, with minimal supervision. At one time, in the corporate world, working at home was considered tantamount to lazin...

Derivatives Questions

where there is a sale of something in order to reduce the risk. Short hedging may be seen by a company house and in a foreign curr...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...