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Essays 31 - 60

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Coca Cola's Liquidity Analysis

In five pages the acid test and current ration are used to analyze Coca Cola's liquidity. Three sources are listed in the bibliog...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Overview of Coca Cola

to the nearest rival; PepsiCo. 2. Background to Coca-Cola Coca Cola is a well known company; the global leader in soft dr...

WACC and Coca Cola

in 1998, splitting three times along the way. Since that peak in 1998, however, Coca-Colas stock has been on a downward slope wit...

Annual Report of Coca Cola Examined

The annual report of any publicly traded company can be found quickly by going to Yahoo!, selecting "finance" at the top of the pa...

Coca Cola's Capital Structure

short-term loan. The most recent long-term financing decision was in 2003, when the company issued debt in the form of "lon...

Strategic Position of Coca Cola

US, where interest in traditional colas has been waning for some time. Rivalry There is intense rivalry between Coca-Cola a...

Coca Cola's Dasani Bottled Water

is investigating whether or not Coke violated Britains advertising regulations by calling the water "pure, still water" (cNews, 20...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

Business Analysis of Coca-Cola Co.

ingrained in the culture of America and the world that one would be hard pressed to find someone who has not heard of the soda, le...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Threats for Major Cola Corp.

gave the company more control over what could have been perceived as a threat outside of their control. A threat shared by all co...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

China and Coca Cola Financing

US, although in per capita terms the country is still poor" (China, 2005). In 2002, per capita GDP was only $4,600, but wit...

Coca-Cola 2001 - 2005

can included a range of flavours cokes, most recently Lime which have been added to the Vanilla, lemon and Cherry verities, as wel...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Financial Analysis of Coca Cola

company has been performing well, but has also seen a slow down in growth in recent years. Looking at the revenue over the past fi...