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Essays 91 - 105

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

A Look at the Ice Cream Wars

study on Unilever broaches the idea of corporate social responsibility. In it, it is noted that Unilever distributed a very large ...

Health Care Three Ways

is relevant here is that the authors note that the goal of a CEO performance appraisal should be to link its results to the execut...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

An Example of How a Decision under Uncertainty May Be Assessed in the Business Environment

has been built, and more potential customers are travelling away from the store (Kotler and Keller, 2008). One of the first appro...

“A Cream Cracker under the Settee” - A Humanistic Account

for pointing out the ironies inherent in the human character. He is most recently the author of a play called "The Habit of Art", ...

America's Top Ice Cream Shop

in 1967, Baskin-Robbins went through some other owners. It was finally purchased by Allied Domecq that included Dunkin Donuts, Tog...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Coalition Buyers Health Care Action Group

In eleven pages a Minnesota coalition known as Buyers Health Care Action Group is discussed in terms of how it works, its efforts ...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

First Time Home Buyers and the Market of Melbourne, Australia

rise in house process for the quarter of 1.3%, but prices for the year were still down 1.4% on the year. This can be seen as indic...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Buyer Supplier Relationships

to the Mitsui Group, it is this vertical aspect that helps with the supply chain. The main aim of the keiretsu is to promote growt...