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Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Internet Explorer, Netscape

browser statistics compiler indicates that 76.1% of visitors employ Netscape Navigator and only 4.1% use Internet Explorer" (Wingf...

The Fluidity of Identity and Consumerism

is a stable concept; shares with a social group and influenced mainly by two variables; nationality and class, but more recent the...

Beti/Poor Christ of Bomba

see the truth, that is, that the Talas supposed conversion to Christianity is a delusion. A principal focus of Drumonts evangeli...

The Telecommunications Industry An Overview

carriers who provide total packages, e.g., Internet service, television cable service, high speed Internet service. Consider the f...

Sweetness and Power by Sidney W. Mintz

wasteful person whose primary focus was to attain as much of a given commodity whether he actually needed it or not. The economic...

Industrial Revolution, The Enlightenment, and the French Revolution

An emphasis was placed on the concept of rationalism. Because of its very definition, the Enlightenment was a period of revolutio...

Colonial Latin America and Manifest Destiny

In five pages this paper examines colonial Latin American and the impact of manifest destiny related to the Spanish conquest and t...

Managing Demographic Changes

oak wood workers and fewer spruce wood workers. This change means that management must devise a new strategic plan for the company...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Australian Cross Cultural Experiences

at the dominant culture as the principle culture and then at others which have subsequently entered, this undermines the indigenou...

Michener’s Chesapeake

that he does not enjoy or desire. His values are apparently different than his tribes and he leaves his tribe because of the warri...

Expanding the North American Treaty Organization

opportunities were presented when the Berlin Wall fell in 1989 (NATO, April, 2009). The Warsaw Pact was dissolved and the USSR was...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Tayeb Salih and Waguih Ghali

Season of Migration to the North is about a man named Effendi who has made his way back to his small village in the Sudan after ne...

A Change in the Leadership Style at Ford

This paper examines the way change took place in Ford, moving towards a more participative style. The first section assessing the ...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Examining the EU through the Realist and Liberalist Perspectives

can be seen in the Xerox Eureka system, this is both innovative and home grown, as well as so good that it has achieved many award...

The European Union and Its Relationships with Poland and the UK

years, Poland will benefit from the membership in the EU" (Wisniewski et al., 2008, p. 8). Future relationship: The British relat...

QUALITY AND DEMAND

The result for SK Shanghai was, of course, a better and stronger face in the marketplace, which, of course, attracted consumers. B...

Reducing and Ultimately Eliminating Pollution

Pollution threatens the worlds environment on all fronts. It arises, of course, from the lifestyle choices that we make...

Is Britain Becoming Europeanized?

Established in 1993, the European Union (EU) has unified European countries as they have never been unified at...

EU Enlargement and its’ Influence on the Commercial Environment

of trade with increasing levels of outsourcing, and with the ability of nations to undertake a degree of specialization there are ...

Examining the Position of the PIGS Countries with Comparison to Previous Financial Crises

the financial crisis is far from over. In order to consider the crisis the current crisis can be considered and then compared to c...

Observations on the Liberal Institutionalism

The writer examines this theory of international relations and considers the way it may be observed in areas such as the European ...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

Questions and Answers about Health Care

deciding on health care coverage options? At the moment, health care coverage within the United States still follows a largely c...

World War I, Its Causes

war, pulling in allies from the Near East, Asia and North America, was the assassination of Archduke Franz Ferdinand, heir to the ...

Expanding from the US into the UAE

The writer looks at the potential for an accounting firm based in the US with European operations to expand into the UAE, assessin...

The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...