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Essays 781 - 810

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Economic Forecasts

the prime market, but the majority of loans; 95%, do not suffer from default. Banks and lenders have targeted the market and leant...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Environmental Analysis of the Beer Industry in United States; Samuel Adams

males is 67% greater than the average consumption in the general population (Euromonitor, 2005). In terms of occupation type blue...

Opening an RV Factory in South Africa

manufacture of RVs (The Auto Channel, 2006). By locating in a country where the automotive industry is already established the lea...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Price Increases, the Australian Investment Property Market, and Concepts of Macroeconomics

the housing market under control. In looking at the impact of investment housing we have to look at the driving factors, what it...

Tourism Marketing of the Virgin Islands

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Dubai's Property Market

property market has had sufficient stimuli to carry on growing (Nair, 2002). One of the main factors has been the way in...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

Beta Risk Indicator and the Market

company with less pressure in the way the share prices poerfoman and the fear of a fall, especially if management are paid with bu...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

An Analysis of Several Paintings by Thomas Gainsborough

as a foundation member; in 1774, he relocated for good to London where he expounded upon techniques he learned while at Bath, whic...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Substance Abuse Agency and Management Theory

has been stable at about 12 percent of the total population for decades, but it is now growing through immigration. The fastest-g...