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Essays 151 - 180

Information Systems and Ben and Jerry's Ice Cream Inc.

In a paper that consists of five pages an overview of Ben and Jerry's is presented with information systems examined by way of a S...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The Chemistry of Cosmetics

often a cooling sensation. The experience that occurs after using a cosmetic cold cream results from the evaporation of alcohol th...

The Benefits of Sunblock

protect someone from UVB rays, rays that affect the top layer of a persons skin and result in burning (Go Sun Smart, 2008). Broad ...

Study Analysis/Topical Cream for Osteoarthritis

control group. Inclusion criteria was based on the ACR diagnostic guidelines for making an OA diagnosis. Patients with open lesio...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Health Care Three Ways

is relevant here is that the authors note that the goal of a CEO performance appraisal should be to link its results to the execut...

“A Cream Cracker under the Settee” - A Humanistic Account

for pointing out the ironies inherent in the human character. He is most recently the author of a play called "The Habit of Art", ...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Economic Reasons For The Trans-Atlantic Slave Trade And Its Abolition

nature than the concept of slavery. He endeavored to illustrate how oppressing one from living a free life inherently granted to ...

Does an Economic Crisis Hurt the Entertainment and Sports Industries?

it seemed, the United States was plunged into the worst economic crisis since the Great Depression. For the entertainment and spo...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Climate Changes, the Ice Ages and Future Climate Changes

which can be demonstrated in the layers of ice. Ice cores, then, are a chronological record of global climate changes (Roach, 20...

Presentation Guideline for Global Warming

ice caps, however, which have begun falling apart in the manner of Humpty Dumpty falling off the wall. We cant put those back tog...