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Essays 151 - 180

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues Concerning Prescribed Drugs

physical. And, as stated, taken as directed, there is very low risk of negative side effects of any kind. 3. Anti-psychotics As ...

Effect of Childhood Experience of Sex Abuse on Marriage

a history of child abuse has an effect on their marriages. Literature review While it is generally accepted by the vast majority...

The Disappearing Middle Class

getting into debt, and he could look forward to a secure and comfortable retirement" (p. D8). That is no longer true, only the wea...

Overcrowding in Prisons

fewer than 200,000 inmates (Golembeski and Fullilove, 2005). The Washington Post reported on December 1, 2006 that the U.S. prison...

Air Pollution/Cause and Effect

concerning controlling natural sources of pollutants and it is also a definition that recognizes the serious impact that human act...

Hepatotoxicity/Mechanisms

have been associated with NRTIs, which are believed to cause mitochondrial dysfunction, which range from oxidative damage to inhib...

Government and The Economy

influence on the American economy, exceeding that of the federal government (Mandel and Dunham, 2006). Just a decade ago, the U.S....

How Helicopters Fly

tube, it increases velocity while it decreases pressure. Air is a fluid so the principle applies to air. The reason for the extr...

The Baby Boom in America

differently dependent upon their year of birth. By many accounts, early boomers were born between 1946 and 1955, where late boomer...

Children Who are Physically Abused, Depression, and Suicide

(Nester, 1998). The physical harm a child incurs as a result of child abuse, of course, is inextricably coupled with the...

Discusison of Dementia

p. 1). Multi-infarct dementia (MID) is caused by a series of strokes, which are frequently small (MID, n.d.). Patients with MID ...

Supply Chain Components' Examination

The first stage to get the goods into the organisation takes procurement or purchasing as a section of the inbound logistics that ...

Monopolistic Structure, Competition, and the Effects of Supply and Demand

demand and this may increase and decrease in line with many factors, such as the level of disposable income. Cable services may b...