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Essays 211 - 240

DRUG TRADE IN LATIN AMERICA: TRANSNATIONAL/INTERNATIONAL SECURITY STRATEGIES

reduction tools and, to an extent, education on the evils of drug use (Seelke et al 2010). The results have been mixed to not-so-g...

Globalizing to Latin America

cities. Specifically, these incentives are offered mostly in the Northeast region and in the Amazon region. These steps have helpe...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Latin America Transformed/Gwynne & Kay, Eds.

Modernity," contains 6 chapters, which are characterized by the editors preferred political economy approach. Part 2, "Political T...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Politics of Latin America

perspectives may well have something to offer the worker. With populism the worker can, hopefully, possess more of a voice and mor...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Unfair Treatment for Afro-Latin America

Us," 2007). The World Bank is made up of two institutions that are actually owned by member countries ("About Us," 2007). There ar...

The “Washington Consensus” and Latin America

that interdependence has been substantial. Foreign debt has been its primary manifestation but there have been problems relating ...

Latin America and the Foreign Policy of the United States

is evidence that the U.S. actually supported the revolution. Supposedly, President Kennedy uttered words which would be aligned wi...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Politics of Latin America and Women

legislative bodies the world over; since, when a woman enters government, she enters "a male domain. Parliaments were established...

Colonial Women of Latin America

Because of this, the family changed from being the focus of both production and consumption toward a paradigm in which it was simp...

Portuguese and Spanish Reforms in 18th Century Latin America

Bourbon reforms helped to gain a modicum of economic recovery, as well as significantly increase the governments efficacy, yet the...

Latin America, Human Rights, and the Catholic Church

In eleven pages this research paper discusses Latin American Human rights, and the liberation theology of the Catholic Church. Fi...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

True History of Latin America and the Obstacle of Eurocentricism

In four pages the Americas of the preColombian era are examined in terms of the bias of historical representation as a result of a...

Social Evolution, Political Force, and Latin America

In five pages this paper examines 400 years of Latin American history in order to discuss how communities were affected by politic...