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Essays 511 - 540

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Products for Financial Services

investment value is very low, but there may be a value if the policy is cashed in early. Unit Trust. This is a pooled investment...

Price, Supply, and Demand

different products that may serve the same purpose or satisfy the same need. For example, it may mean Swedes and parsnips, or may ...

Product, Service, and Process Quality Management

could be corrected. Although it is hard to believe these days, such ideas were once considered wrong and were not used. Al...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Electrical Product Quality Judgment

greater propensity to breaking. The feel of the material usually plastic, and its finish, will also be important, as this will al...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Commodore International Products and Harvard Citation Style

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Children's Products and Issues of Safety

on a constant basis or the ones that he or she can easily gain access to that have to be scrutinized the most closely. Toys and ca...

Alternate Perspectives on the Product Life Cycle Theory

and grows in popularity, but should live out its allotted time when it becomes a cash cow (1990). Hence, this theory above all co...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Blue Bell Creameries and Corporate Level Strategy

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

Hot Cocktails Business Report

differentiation. For customers that are used to a more conservative approach there arte the drinks, such as coffee tea and hot cho...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Business Studies Concepts

The three concepts chosen here are Coases Theorem, Porters Five Forces models and the related idea of competitive advantage and fi...

Global Trade Issues

a replacement this would be a negative impact. The product is used as a guiding tool as well as diagnosis. Here there may be reco...

Student Supplied Case Study on Manufacturing Forecasting

data are weighted more; the weight declines exponentially as data become older. The linear average methods are based on time ser...

Graphs of Data Presentation

is nonexistent; and it is easy for users to understand. However, the disadvantages far outweigh the advantages. For one thing, t...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...