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Essays 91 - 120

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Information Warfare (IW) and Cyber-Terrorist Activities

The concept of information warfare is not new, it has been around for centuries, while cyber-terrorism is new. Despite this the tw...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Gender and Physiology

exercise (mild, moderate and intense) that women have a significantly lower respiratory exchange ratio (RER) than men, indicating ...

W.D. Ross and the Philosophy of Pleasure and Pain

a world in which there is much pleasure but the people are vicious, unless they derive pleasure from viciousness, which seems to b...

WTO: Why India and China Said No to U.S. (Article Analysis)

table. Because they are concerned about heir own backyards, they do not sympathize with the plight of nations that subsidize their...

The Controversy of Artificial Intelligence

in understanding the underlying basis of intelligence and cognition, some with an emphasis on unraveling the mysteries of human th...

Gender and 'Pickup' Lines

Look at the odds she said. It is during the day or early evening; there is good lighting; people are sober, and there is a slim p...

A Review of Battered Women in the Courtroom by James Ptacek

This 5 page essay explores the legal complications faced by a woman litigating abuse. 1 source....